Posts tagged brand 
Not So Massively: Dudes smashing other dudes to bits
Welcome to Not So Massively, our weekly roundup of the top news from popular multiplayer online battle arenas (MOBAs) and other multiplayer online games that aren't quite MMOs. Published every Saturday, the column covers games such as League of Legends, Heroes of Newerth, Defense of the ...
Lessons learned in virtual worlds
Nic Mitham from K Zero is going to offer up the key things he's learned about virtual worlds in the last 18 months. But who is Nic Mitham, you wonder, and what is K Zero? Mitham describes himself as a "one time corporate strategist, ad man and analyst. Now spreading the metaverse word." K Zero ...
GuildCafe calls out for DIY event planners [UPDATED]
The true strength of any successful MMO is its player community -- they're the folks who create mods, organize events, cheer/protest loudly whenever something changes that they like/dislike. In that vein, GuildCafe has sent out a call for players who already are, or would like to create and run ...
GDC08: Building brands in virtual worlds
We've seen a lot of interesting things at the Worlds in Motion Summit which took place at GDC earlier this week, we found this post-mortum of Scion's virtual campaign in There.com fascinating. While we tune out commercials and skim over print advertisements as much as anyone, but well thought-out ...
