Posts tagged brand-center 
The last days of grace
Monday is a special day. Firstly, it's the fifth anniversary of Second Life -- though not the birthday, a fact which Linden Lab kind of drummed into me in 2006, when I made that mistake myself; The birthday is in March, the Lab insisted at the time, though the anniversary is in June. The Lab seems ...
Linden Lab alters stance: will ban
As the Second Life blogger's strike comes to an end, Linden Lab has clarified the clarification to their new trademarks policy. This clarification is a good one. It is quite clear and well set out, and hits all the high points in a clear and deliberate fashion. Despite any prior assurances to the ...
Linden Lab says no bans, TOS disavows
The inclusion of section 4.4 of the Second Life Terms of Service has caused considerable fear, uncertainty and doubt among the users, even leading some to refuse to log in, so that they do not accept those terms in their current form. On the face of them, the clause essentially makes any breach of ...
Two little words
We're still waiting on answers to our queries to Linden Lab in the wake of their altered trademark policies. We're assured that we might get some sometime soon. In the meantime we thought you might just be interested in seeing the list of extra words that Linden Lab have trademark applications in ...
Making your mark
There are two basic pieces to Linden Lab's virtual world. There's Second Life Grid, which recently got a name of its very own, which is essentially the platform, technology and company behind it. Then there's the other bit. The part where Linden Lab so often says the real value is. Second Life, says ...
Linden Lab clarifies trademarks policy
This-evening, Linden Lab issued a policy clarification to the recent changes to allowed trademark use as a part of the Second Life Brand Center announcement. It doesn't actually directly address any of the questions that we put to Linden Lab, so we are resubmitting those, and it raises a couple of ...
Linden Lab's laundry list of legalese: Terms of Service versus Fair Use
'I cannot read the fiery letters,' said Frodo in a quavering voice. 'No,' said Gandalf, 'but I can. The letters are English, of an ancient mode, but the language is that of Lawyers, which I will not utter here. But this in the Common Tongue is what is said, close enough: 'You agree to review ...
Second Life users inSLTed by new brand center
No, that's not a typo. It's Sciamachy Moran's rather clever play on words to describe how he feels about Linden Lab's new brand center and the new inSL trademark program. We've spent the last couple days catching up with Second Life users in-world, and checking out what they have to say on their ...
Linden Lab asserts control of names and images
When Linden Lab chooses to shake things up, it doesn't do it by half-measures. Easter Monday saw an announcement by Linden Lab that they were introducing a new Second Life logo program, and changing the terms under which various words and images are presented. Unfortunately, we technically can't ...
