Animax Entertainment appoints new CTO for undisclosed projects

James Egan — Sat, 14 Jun 2008 19:00:00 EST

Filed under: MMO industry, News items, Free-to-play, Browser, Casual, Virtual worlds, Kids

Animax Entertainment is a full-service creative studio that specializes in character-driven digital content. Animax is the company behind TyGirlz.com and Beanie Babies 2.0, virtual worlds that accompany lines of plush toys, and has new ventures in the pipeline for the virtual space. In preparation for its new projects, Animax has appointed Sabri Sansoy to the position of Chief Technology Officer, where he will spearhead Animax's expansion into MMOs and virtual worlds.

Sansoy, formerly the vice president of interactive entertainment technology at GSN (Game Show Network), was chosen by Animax for his past experience with convergent media. (And presumably not for his attempt to fly around the world in a hot air balloon!) "Animax is a leader in building cutting edge interactive applications with a robust portfolio of innovation, exceptional talent, and exciting business opportunities in the pipeline. I am very honored and excited to contribute to the growth and success of this company," Sansoy said of his appointment. If the new offerings from Animax Entertainment are anything like what they've produced in the past, we're likely to see 'play' with more lines of toys extending into the virtual realm through interactive narratives, that place where toys and games meet.

Animax Entertainment appoints new CTO for undisclosed projects originally appeared on Massively on Sat, 14 Jun 2008 19:00:00 EST. Please see our terms for use of feeds.

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Beanie Babies Online entertains kids, sells toys

Samuel Axon — Wed, 12 Mar 2008 20:00:00 EST

Filed under: Business models, MMO industry, New titles, News items, Browser, Casual, Kids

Ty -- the company behind Beanie Babies -- has teamed up with Animax to take on Webkinz with a somewhat similar online service called Beanie Babies 2.0. Unlike Webkinz, the different levels of service will only unlock when children buy new real-world Beanie Babies. The toys ship with some sort of registration code that will progress the account to the next level when entered at the Beanie Babies 2.0 website.

Usually we're glad to see virtual worlds and online games adopted by the culture at large, but we're not so crazy for this one. It looks less like a meaningful experience for kids than it looks like a sneaky attempt to use technology to sell more Beanie Babies. Sure, Ty is a business, and it needs to profit. But we're more quick to admire businesses that try to do something constructive with their products as well -- like Fluid Entertainment and its environment-friendly kids' game. At the very least, the game should be fun on its own, right?

Beanie Babies 2.0 has no such aspirations. The New York Times thought it fitting to call it "Catalog 2.0."

Beanie Babies Online entertains kids, sells toys originally appeared on Massively on Wed, 12 Mar 2008 20:00:00 EST. Please see our terms for use of feeds.

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