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Posts tagged alex-st-john

Buy this box for $60 or go to hell

"Buy this box for $60 or go to hell, I don't want your money." That's the message on the tunnel vision of boxed game sales that Alex St. John, CEO of WildTangent, is trying to get across to the gaming industry. The dominant business model in PC gaming largely ignores the possibilities of in-game tr...

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In-game ad pioneer says in-game ads are a mistake

As one of the pioneers of in-game advertising, you would think Alex St. John had better things to say about this method of revenue. But the Wild Tangent founder and CEO says that in-game ads are "not a very effective way because you've got to plumb the game, you've got an unproven method of measurin...

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Green is mean?

Gaming industry behemoth Peter Molyneux recently sat down to discuss his views on innovation in the MMO universe. Molyneux believes 'innovation is much more difficult when a lot of money is on the line.' Massively has touched upon this subject before which means that...it's happening? Oh no! Our mul...

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