The Second Life user-concurrency and user-to-user transaction figures took a bit of an unexpected jump this week, rising sharply after a year of relatively little motion. Through 2009, user-concurrency has been on a slight, though not terribly significant decline, while user-to-user transactions remained flat and rather unexciting.

The sudden rise coincided with an advertising campaign by Linden Lab, where James Cameron's Avatar and Second Life were rather strongly linked in a series of banner advertisements run on YouTube and as a part of Linden Lab's affiliate program.

Continue reading Avatars blue, Second Life concurrency and transactions rise

Avatars blue, Second Life concurrency and transactions rise originally appeared on Massively on Thu, 14 Jan 2010 17:00:00 EST. Please see our terms for use of feeds.

You might recall that, back in September, Linden Lab CEO Mark Kingdon and the Lab's director of Marketing and Communications Catherine Smith took a trip to Amsterdam, where it was revealed that they were seeking space for a new marketing headquarters for Linden Lab.

Well, the new office isn't open yet - that's coming in January - but Ms Smith has already relocated to Amsterdam, which actually made her a bit easier to catch up with for a talk about the new digs and new initiatives.

Continue reading Massively's interview with Linden Lab's Catherine Smith, in Amsterdam

Massively's interview with Linden Lab's Catherine Smith, in Amsterdam originally appeared on Massively on Sun, 03 Jan 2010 12:00:00 EST. Please see our terms for use of feeds.