Massively http://massively.joystiq.com Massively http://www.blogsmithmedia.com/http://massively.joystiq.com/media/feedlogo.gif Massively http://massively.joystiq.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[The Daily Grind: Mainstream advertising]]>http://massively.joystiq.com/2009/07/06/the-daily-grind-mainstream-advertising/http://massively.joystiq.com/2009/07/06/the-daily-grind-mainstream-advertising/http://massively.joystiq.com/2009/07/06/the-daily-grind-mainstream-advertising/#commentsFiled under: , , , , ,


It seems like every website I visit these days, from MMO-centric wikis to the LA or New York Times has adverts on it. This is no big surprise as it's the perfect way of making money on free content but what does surprise me is the number of adverts for MMOs like EVE and WoW. Coming across such adverts on gaming sites is understandable but I get a little shock whenever I see them on news sites or even on TV. I watch quite a bit of Sky (British satellite television) and I've noticed more and more commercials for games over the last few years but the first time I saw one for WoW, my exclamation of amazement sent my cat scurrying for cover.

But I wonder, constant readers, how much effect do such adverts have on people, especially gamers and folks who already play MMOs? Are you more likely to play an MMO if you see it on a gaming site or TV? Do the Flash ads offering 7/10/14 day trials entice you to defect, even temporarily? Have you ever seen one of the numerous WoW ads on the TV and been inspired to try the game? Do you think MMOs are just following the same trends as mainstream video games in order to attract players? Drop your thoughts in the box below.

MassivelyThe Daily Grind: Mainstream advertising originally appeared on Massively on Mon, 06 Jul 2009 08:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>advertsadvertsingeve-onlinegame-trialsmmo-advertisingozzy-osbournethe-daily-grindtrialstv-adswebsite-advertisingworld-of-warcraftwowMon, 06 Jul 2009 08:00:00 EST<![CDATA[Is City of Heroes in-game advertising missing its mark?]]>http://massively.joystiq.com/2009/01/19/is-city-of-heroes-in-game-advertising-missing-its-mark/http://massively.joystiq.com/2009/01/19/is-city-of-heroes-in-game-advertising-missing-its-mark/http://massively.joystiq.com/2009/01/19/is-city-of-heroes-in-game-advertising-missing-its-mark/#commentsFiled under: , , , , , , ,


When the whole in-game adverts debate started, there were people on both sides of the fence, understandably. Some gamers realize that development studios need alternative sources of revenue to create the games we enjoy, while others would rather remove their spleen with a spoon than ever see advertising in their favorite games.

Over at the Limited Edition blog, Welsh Troll takes the side for in-game adverts, and is literally begging for more in City of Heroes. As a European gamer, he tends to see less in-game adverts than is reported by the American CoH players, and wants to know why. He simply wants to help the development team out, and was hoping this would be the way to do it. Is the model not quite working as intended, or will it just take a bit longer for advertisers to latch on to something like this?

MassivelyIs City of Heroes in-game advertising missing its mark? originally appeared on Massively on Mon, 19 Jan 2009 17:00:00 EST. Please see our terms for use of feeds.

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