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Posts tagged advertising

The Daily Grind: Is the term free-to-play intentionally misleading?

Earlier this month, Britain's Advertising Standards Authority barred EA from advertising its mobile game Dungeon Keeper as "free-to-play." Why? Because Dungeon Keeper has a countdown timer that blocks progress in the game, a timer that can be bypassed with money. "From the information available in...

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HBO's Game of Thrones advertises for League of Legends

League of Legends will be partnering up with HBO's Game of Thrones for a cross-promotional effort in the coming weeks. Riot Games said that HBO contacted the studio with the offer, saying that there was a shared interest between the two franchise's fanbases. Riot released League of Legends...

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The Daily Grind: Should governments meddle in MMO business models?

Last year, we wrote about a Japanese government crackdown on free-to-play games that used a gambling-centered crafting mechanic. This past summer, the German high court effectively barred advertising for virtual items sold within free-to-play MMOs (because won't someone think of the children). Like...

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How freeloaders help free-to-play games succeed

Do those scruffy-looking nerfherder freeloaders (like many of us here at Massively) actually contribute value to an MMO? A new article at Gamasutra argues that yes, they do, and in fact are necessary to a free-to-play game's monetary success. "If you are going straight after this demographic...

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The Perfect Ten: Memorable marketing campaigns

I took only a single marketing class in college, so by no means am I an instant expert in anything but being on the receiving end of marketers' nefarious experiments to manipulate me so that I buy their stuff. I did take away the lesson that all marketers are professional liars who have no shame...

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Wings Over Atreia: BlackCloud Marketing 101 -- freebies!

Footsteps echo off the cobblestones paving the marketplace streets. The sunlight streams through the merchant stalls, and the wind tugs at the awnings as trinkets and baubles spill out of baskets on every counter. One merchant eyes a possible patron drawing near. "Oh, have I got a deal for...

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Entropia Universe brings recruiting app to Facebook

Entropia Universe has always skirted the line between game and advertising scheme, and the latest evidence of this is a new social media program developed by MindArk and Socialtype that aims to reward existing players for recruiting new ones. MMO recruitment drives are nothing new, but the...

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Blizzard job listing mentions 'product placement' within its next MMO

When details of Blizzard's upcoming casual MMO, code-named Titan, are incredibly scarce due to the developer's ironclad secrecy, it falls to enterprising fans to ferret out any scraps of information that may exist. One such player on the NeoGAF forums was combing through a Blizzard job posting...

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Massively mammillary online: Evony hires model to be the... face of the game

Quick -- what's missing in your life? No, not your dog; that beast is never coming back and you might as well get used to it. We're talking about Evony's tasteful, classy, and omnipresent chest-centric ads that had absolutely nothing to do with the gameplay itself. While Evony eventually...

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GamersFirst teams up with Adknowledge for virtual currency offers

Free-to-play gamers seem to have no problems paying real-world money for virtual items in their favorite MMORPGs. GamersFirst hopes that its customers will feel similarly about its new partnership with Adknowledge. Who, or what, is Adknowledge? It's the largest privately owned advertising network...

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