Posts tagged advertising 
How freeloaders help free-to-play games succeed
Do those scruffy-looking nerfherder freeloaders (like many of us here at Massively) actually contribute value to an MMO? A new article at Gamasutra argues that yes, they do, and in fact are necessary to a free-to-play game's monetary success. "If you are going straight after this demographic ...
The Perfect Ten: Memorable marketing campaigns
I took only a single marketing class in college, so by no means am I an instant expert in anything but being on the receiving end of marketers' nefarious experiments to manipulate me so that I buy their stuff. I did take away the lesson that all marketers are professional liars who have no shame ...
Wings Over Atreia: BlackCloud Marketing 101 -- freebies!
Footsteps echo off the cobblestones paving the marketplace streets. The sunlight streams through the merchant stalls, and the wind tugs at the awnings as trinkets and baubles spill out of baskets on every counter. One merchant eyes a possible patron drawing near. "Oh, have I got a deal for ...
Entropia Universe brings recruiting app to Facebook
Entropia Universe has always skirted the line between game and advertising scheme, and the latest evidence of this is a new social media program developed by MindArk and Socialtype that aims to reward existing players for recruiting new ones. MMO recruitment drives are nothing new, but the ...
Blizzard job listing mentions 'product placement' within its next MMO
When details of Blizzard's upcoming casual MMO, code-named Titan, are incredibly scarce due to the developer's ironclad secrecy, it falls to enterprising fans to ferret out any scraps of information that may exist. One such player on the NeoGAF forums was combing through a Blizzard job posting ...
Massively mammillary online: Evony hires model to be the... face of the game
Quick -- what's missing in your life? No, not your dog; that beast is never coming back and you might as well get used to it. We're talking about Evony's tasteful, classy, and omnipresent chest-centric ads that had absolutely nothing to do with the gameplay itself. While Evony eventually ...
GamersFirst teams up with Adknowledge for virtual currency offers
Free-to-play gamers seem to have no problems paying real-world money for virtual items in their favorite MMORPGs. GamersFirst hopes that its customers will feel similarly about its new partnership with Adknowledge. Who, or what, is Adknowledge? It's the largest privately owned advertising network ...
Online sales will dominate the market by 2013
If you purchase your video games from a brick and mortar retailer, chances are you will be in the minority in just a couple of years. GamesIndustry.biz cites a new report that predicts online game sales will become the dominant force in the market by 2013 through individual websites, retailers ...
While waiting to rez, please see this word from our sponsor
When your character dies in your favorite MMO, have you ever thought, "Gee, I'd sure like to see an ad right about now"? MMO developer Artix believes that death ads are the way to go, as they've introduced special advertising that will show up only when a character dies in their game ...
GameSamba adding an offer wall
The last time we heard the term offer wall around these parts, it was in reference to a Turbine initiative that sparked an outpouring of fan anger centered on Dungeons and Dragons Online. The company ultimately did away with the plan due to concerns over Turbine's third-party partner (Super ...
