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Blizzard job listing mentions 'product placement' within its next MMO

When details of Blizzard's upcoming casual MMO, code-named Titan, are incredibly scarce due to the developer's ironclad secrecy, it falls to enterprising fans to ferret out any scraps of information that may exist. One such player on the NeoGAF forums was combing through a Blizzard job posting ...

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GamersFirst teams up with Adknowledge for virtual currency offers

Free-to-play gamers seem to have no problems paying real-world money for virtual items in their favorite MMORPGs. GamersFirst hopes that its customers will feel similarly about its new partnership with Adknowledge. Who, or what, is Adknowledge? It's the largest privately owned advertising network ...

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GameSamba adding an offer wall

The last time we heard the term offer wall around these parts, it was in reference to a Turbine initiative that sparked an outpouring of fan anger centered on Dungeons and Dragons Online. The company ultimately did away with the plan due to concerns over Turbine's third-party partner (Super ...

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APB's voice chat feature will contain advertisements

With launch day closing in, crime MMO All Points Bulletin has been getting its payment scheme in order. The game's pricing structure was revealed at the end of April, including several flexible pay-per-time and monthly subscription options. In addition, the game will have a currency called "RTW ...

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Comment spam, lewd advertising, and stolen assets abound for Evony

If you've been on the internet for longer than five minutes then you've probably run into ads for Evony, an online free-to-play browser real-time strategy game. The game is a medieval MMORTS, but you probably wouldn't be able to figure that out from some of their recent advertisements, most of which ...

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In-game ads now live in CoX

The first sign of the much-debated in game advertisements has now made it into City of Heroes. So far, there appears to be only one ad, a billboard-size poster advertising JETER CLUTCH sneakers. British players needn't worry about seeing this particular ad, as they won't be able to, whether they ...

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SOE runs first EverQuest magazine ad in years

Sony Online Entertainment reportedly bought a "three-page advertising spread" for EverQuest in this month's issue of PC Gamer magazine. The massive ad promotes the Living Legacy campaign -- an initiative that allows former EQ and EverQuest II subscribers to play for free until the end of July. In ...

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Paramount and Habbo BFF

In-game advertising is something we've heard a lot about over the last couple of years. Game publishers and advertising companies have fostered close relationships based on the demographics they covet. Though some self-deluded "experts" on the topic like to argue that ads in games actually improve ...

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Dewmocracy: from Mountain Dew marketing to MMO?

When it comes to MMOs, we here at Massively see it as our charge to explore every type of game out there, whether it be multi-million dollar blockbuster title in the making like Warhammer Online or a simplistic browser-based game like Dofus. We don't discriminate. Except, as in the course of my ...

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Ad for EVE demo turns heads, makes us blush

And we had thought the dancing night elves had cornered the market on sexy MMO advertising. No, it would be appear that EVE Online developer CCP is trying to do the impossible - market a game that is largely based around spaceships, asteroid-mining, and piracy using risque and very possibly NSFW ...

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