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The Perfect Ten: Memorable marketing campaigns

I took only a single marketing class in college, so by no means am I an instant expert in anything but being on the receiving end of marketers' nefarious experiments to manipulate me so that I buy their stuff. I did take away the lesson that all marketers are professional liars who have no shame...

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World of Warcraft 'law enforcement guide' leaked, new commercial released

Have you ever wondered what kind of dirt law enforcement officers would be able to dig up on you if they went to World of Warcraft developer Blizzard for information? Well, wonder no more. An 18-page document has been leaked to the internet thanks to the notorious organization known as AntiSec....

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Massively mammillary online: Evony hires model to be the... face of the game

Quick -- what's missing in your life? No, not your dog; that beast is never coming back and you might as well get used to it. We're talking about Evony's tasteful, classy, and omnipresent chest-centric ads that had absolutely nothing to do with the gameplay itself. While Evony eventually...

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APB's voice chat feature will contain advertisements

With launch day closing in, crime MMO All Points Bulletin has been getting its payment scheme in order. The game's pricing structure was revealed at the end of April, including several flexible pay-per-time and monthly subscription options. In addition, the game will have a currency called "RTW...

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New Free Realms TV spot "Ninja" debuts

Putting aside all arguments of who Free Realms is made for, or what audience might enjoy it, here's something that can we can all agree on -- this new TV spot is definitely for a younger crowd. Seeing MMO ads on TV always reminds us how mainstream our little corner of the gaming scene has become,...

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Buy this box for $60 or go to hell

"Buy this box for $60 or go to hell, I don't want your money." That's the message on the tunnel vision of boxed game sales that Alex St. John, CEO of WildTangent, is trying to get across to the gaming industry. The dominant business model in PC gaming largely ignores the possibilities of in-game...

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New TV spot for LotRO shows Ordinary People getting their MMO on

For a change of pace from all the in-depth Book 12 coverage lately, take a look at the new Lord of the Rings Online TV spot, entitled "Ordinary People". It shows a series of regular people getting ready for a busy day -- but from how they are preparing, it would appear that their busy day could be...

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New MapleStory commercials

Nexon seems to have recently launched a new US advertising campaign to promote MapleStory, their free to play MMO. The campaign we've seen so far includes three different commercials (one of which you'll see above) which are, well, a bit odd. I can't say quite what demographic these commercials...

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