Posts tagged The-Cape-Radio 
One Shots: A fiery finale
After a long, hard day of fighting crime in Paragon City, many heroes like to head for Pocket D and unwind with a dance, a drink, and perhaps a bit of flirting. With that said, if you're on Virtue, City of Heroes' unofficial role-playing server, you might even run into a party centered on one of ...
CoX In-game Ads: How to make 'em, where to see 'em
DJ Shecky: Alright. And as a followup to that, I had a couple of people -- namely one of our other DJs -- had come up with the thought of "is there going to be a separate little piece of software that's going to be installed for targeting the advertisements?" Brian: There is an SDK installed, but ...
CoX In-game Ads: The bandwidth/revenue equation
DJ Shecky: Do you guys have an idea yet of what sort of bandwidth consumption this is all going to wind up taking? Brian: So we're still running tests, but everything we've seen so far is that it's negligible. You really cannot see the difference. We've run tests on dial-up connections, we've run ...
CoX In-game Ads: Opting in for reinvestment
DJ Templar: Gotcha. One of the pastimes with some of the people on the forums has been taking the monthly fee that each person pays, the current total subscriber count that's been reported, multiply that, and say "okay, NCsoft has got (x) amount of money. Why on Earth do they need more?" Brian: So ...
CoX In-game Ads: Selective placement, self-promotion
DJ Shecky: Somebody posted this one up on the Cape forums. Obviously there's a limited amount of places that ads can be placed in the Rogue Isles, etcetera. Are you going to be adding in more billboards? For instance, one of our DJs actually mentioned in our private chat, and I saw mentioned it out ...
CoX In-game Ads: Content control
DJ Templar: One of the concerns that some people have whenever advertisers have a financial stake into a particular company or a particular venture is how much control they can exercise with their wallet, basically. And some people on the forums have expressed concerns that, in a way, we would be ...
CoX In-game Ads: The wrapup
DJ Shecky: I think this is a good spot for us to collect our thoughts, and go over and make sure that we've covered all these questions before we start to wrap things up. What about you guys? Brian: Sure. Lighthouse: Sounds good. DJ Shecky: Gentlemen, I think we were going to give everyone a ...
NCsoft answers your questions about in-game advertising
As promised, we have a full transcript from The Cape's podcast covering in-game advertising. Be warned: at 44 minutes of speech, the transcript is huge. To make it easier to digest, we've split the transcript into 7 discrete sections. So that it's easier to follow, the DJs have their speech in ...
The Cape to host CoX's Positron and Brian Clayton
By now you've heard that optional in-game ads are coming to a fictitious billboard near you within the City of Heroes universe. If Brian Clayton's community address earlier today hasn't convinced you that this isn't the end of the world (and based on the comments left here on Massively it would ...
Cape Radio: a Virtue-ous establishment
As any CoX player who's spent any time on Virtue server knows, there are a number of reasons that The Cape Radio is known as Virtue's number one source for radio. Part of their appeal lies in their incredible band of truly professional staffers, part of it is the open forums they use to address ...
