Posts tagged ARGs 
The Daily Grind: Are ARGs MMOs?
ARGs (Alternate Reality Games) take the normal boundaries between games and reality and skew them just enough so that the two overlap, offering a new way to think about entertainment interaction. Perhaps one of the most famous of these is the "I love bees" campaign, which was developed to promote ...
GDC 08: Entertainment content convergence in online worlds
We spent most of Monday ensconced in the GDC Worlds in Motion summit track, which made "standing room only" seem extremely spacious -- most of the sessions were packed to the gills and then some. It seems like more than a few industry types are interested in the intersections between gaming and ...
