Search results for Double-Fusion (11 results)
In-game advertising headed to CoX
Double Fusion just announced that they will be providing contextual advertising within the City of Heroes universe. The above photos are only samples, as no deals have been struck with individual advertisers yet. Before your "DOOM Meter" shoots ...
NCsoft picks up advertising partner for Dungeon Runners, Exteel
NCsoft has raised the curtain on a new advertising deal with Double Fusion that will pave the way for new in- and around-game advertising in both Dungeon Runners and the as-yet-unreleased giant robot game, Exteel. Evidently, the idea is to open up ne...
InterPlay conference coming May 22nd
theMIX agency and RoomFullofPeople just recently announced plans to host InterPlay, a one-day event that will explore the overlap of online games and social networks that has nothing to do with that other Interplay. The conference is planned for May ...
Hard sell of the week: ads in games are good!
Taking what is perhaps the most transparently self-interested position of the century, Frank Sagnier of ad firm Double Fusion (who you may remember inked a deal with NCsoft not long ago) made the case in Develop Magazine that in-game advertising is...
The Daily Recap
Mythic expects WAR beta apps to reach one million Forumites at the Vault Network boards started a thread speculating as to whether or not EA Mythic's Warhammer Online will reach one million beta apps when all's said and done...
CoX In-game Ads: Selective placement, self-promotion
DJ Shecky: Somebody posted this one up on the Cape forums. Obviously there's a limited amount of places that ads can be placed in the Rogue Isles, etcetera. Are you going to be adding in more billboards? For instance, one of our DJs actually mentione...
CoX In-game Ads: Content control
DJ Templar: One of the concerns that some people have whenever advertisers have a financial stake into a particular company or a particular venture is how much control they can exercise with their wallet, basically. And some people on the forums have...
CoX In-game Ads: The bandwidth/revenue equation
DJ Shecky: Do you guys have an idea yet of what sort of bandwidth consumption this is all going to wind up taking? Brian: So we're still running tests, but everything we've seen so far is that it's negligible. You really cannot see the difference. We...
CoX In-game Ads: How to make 'em, where to see 'em
DJ Shecky: Alright. And as a followup to that, I had a couple of people -- namely one of our other DJs -- had come up with the thought of "is there going to be a separate little piece of software that's going to be installed for targeting the adverti...
NCsoft answers your questions about in-game advertising
As promised, we have a full transcript from The Cape's podcast covering in-game advertising. Be warned: at 44 minutes of speech, the transcript is huge. To make it easier to digest, we've split the transcript into 7 discrete sections. So that it's ...
2008 Worlds in Motion Summit schedule announced
The 2008 Worlds in Motion Summit schedule has been announced, along with a synopsis of this year's speeches and panels. The conference on virtual worlds and social gaming will be held on September 16th and 17th, during the Austin Game Developers Conf...
