Actually RTW have significantly reduced the impact of upgrades across the board (I'm in the PTW test which is still ongoing). Certainly a slotted weapon with upgrades will confer some advantage (in range, damage, or RoF), but the gain is significantly reduced. IIRC Savage 3 (which is a top tier high level upgrade) gives a max damage gain of 8% now. Certainly making it a desirable weapon upgrade, but not a game breaking one.
There are plenty of people out there being pretty innovative in the MMO gamespace, and some of them are also making real money doing so. If someone can demonstrate the aptitude and ingenuity to turn what for many is just a hobby into a source of income (whether great or small) those are the sort of minds worth looking out for, regardless of whether their professional ambitions lie outside of games themselves.
When it was first announced last year Jobs said that 'iTV' was a working title for the product. Apple are well aware of the issues of ITV being a taken name internationally.
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