James OReilly

Back to the basics of quality, industrial, economical and sustainable ways, not back to job-losing legacy ways, is the meaning of the article title...

"Too late you didn't understand that before you hired Mark Kingdon"

SL needs a change manager, and not a legacy manager. To my knowledge, Mark Kingdon is such a change manager.

If you want to put further jobs at peril keep calling for legacy ways. Competitors have demonstrated how using the use case approach and how viral outreach to the mass market is acheived by using Facebook, so there is deductively no base for legacy ways.

"Rosedale says that the company has "lost the lead", but it isn't clear who or what it might have been lost to, though it is implied that it is a matter of a lead in technology. It's critical, Rosedale says, to vastly shorten release-cycles and incorporate community-feedback, a process which he indicates will start next year, after the attack on lag and crashes."

If you read the Thinkbalm study, which btw was sponsored by LL, it becomes very clear why SL has lost the lead. Thinkbalm compared 19 virtual world vendors using the use case approach:

http://www.scribd.com/ThinkBalm-Decision-Making-Guide-Jan-19-2010-FINAL/d/25899407

These competitors have meanwhile excelled further by focusing on the use case method...

http://www.venuegen.com/
http://www.redlightcenter.com/

Those Wikipedia links to the above...

http://en.wikipedia.org/wiki/Sustainability
http://en.wikipedia.org/wiki/Continuous_improvement
http://en.wikipedia.org/wiki/Kaizen

For virtual educators and training firms, this means...

Virtual Education Marketing
http://www.scribd.com/doc/33731815/Virtual-Education-Marketing

Education Marketing Group in Facebook
http://www.facebook.com/group.php?gid=18440994568

Thus, this all above also makes Facebook the present choice media for viral outreach at the moment...

All in all, these approaches are consistent with the implementation of the Virtual Quality Management principles Sustainability and Continuous Improvement (and Kaizen).

3D Immersive & Virtual Learning Quality
http://www.facebook.com/group.php?gid=130497054636

Thus, the implementation of business-as-usual IT Service Management approaches... a mere domestic and belly-button in-world focus is obsolete...

http://en.wikipedia.org/wiki/IT_service_management

Immersive World Newbie Help Desk
http://www.facebook.com/group.php?gid=135151653044

So every virtual business plan must extend its marketing system boundary lines to include an out-world (and consequently a mixed reality) approach, thus making the Out-World Newbie (with his problems, needs, requirements, and preferences etc.) the "target client" of any endeavour.

"In the coming weeks, Linden Lab is planning to change registration, and possibly completely do away with the welcome/tutorial areas, instead bringing people directly to the locations, events, and content that have drawn them into registering for Second Life."

This means the Residents burden the Marketing Mix obligation towards attracting and acquiring Out-World Newbies, and establishing outreach to the mass market...

http://en.wikipedia.org/wiki/Marketing_mix

Out-World Newbie Questions
http://www.facebook.com/photo.php?pid=4237776&l=14a5e3280a&id=622664200