A SL Store Owner

How convenient for LL. State something at their website to cover their asses, then issued one after another "statements" saying that they're not half as bad.

How the (sorry) FUCK could I be anything else than worried about a statement that tells me that UNTILL NOW they didn't ever stick to their own words (by levying a 50% fine)?

Should that actually make me feel better? I'm very sorry but that 'case by case' policy isn't anything that has actually worked for anyone except maybe LL's lawyers and Robin so far.
No one trusts LL anymore so admitting that you decide what to do on how you feel is more of a threat than anything else.

Hint for that LL PR person who's obviously reading this: Please try and reduce the damage by getting your legal people to remove the 50% clause and change it to something saying that you only remove the fraudulent amount and nothing else.