It sounds corny, but it's true. My various natterings on the site have covered a lot of settings for which I have no real affection, but Star Trek is different. It's been a fixed point for me since I was around seven years old. It's a setting I have an immense fondness for, something I've been invested in for most of my life. Really, the thing that amazes me is that I manage to take time away from Star Trek Online.
But loving the name on the box would only take me so far if the game were a big steaming pile. Every time I go back to the game, even though I have complaints here and there, I fall back in love with the game as a whole all over again. It's not perfect, but it's amazingly well-done.