I could spend the next several years of my writing career trying to be a better writer than, say, Justin Olivetti. I'd fail, for starters, because look at the guy. But even if I could succeed, I'd never be living up to my potential. I'll always be the guy trying to be better than the last thing Justin wrote, never coming up with my own things, never really advancing myself. The only way to be truly good is to try to be the best writer I can be, regardless of who else is out there.
What does this have to do with WildStar? Simple. I mention other games here, other releases looking at the same window, but WildStar doesn't need to be better than those games, up to and including The Elder Scrolls Online. WildStar needs to be the best version of itself that it can be. Its only real opponent is itself, not other titles.