Still, it matters only in the broadest sense; after all, most of the references packed in hearken back to the first game in the set, and I didn't need a pre-order to know that I wanted a gunblade. So I've been following along with Final Fantasy XIV's event and dutifully progressing along the quest chain for the week.
But I wasn't terribly impressed all around. I think there were some very nice touches coupled with some really baffling decisions here and there, and the overall effect was rather lackluster. It isn't really the fault of the event so much as a problem with popularity.