TUG is a sandbox RPG akin to Landmark or Minecraft, but something about TUG is different. Maybe it's the development team that contains working titles like Economist or Behavioral Scientist. Or perhaps it's the data-driven design philosophy, which claims to deliver a better experience by analyzing how we play. Regardless, it's clear that Nerd Kingdom is attempting to give us more tools to create, both for the players in game and the modders outside of it.
My recent demo, interview, and hands-on session showed me how TUG will unlock the creator's imagination -- with fewer swollen fingers.