Sad pandas: More sub losses expected in WoW
World of Warcraft, Fantasy, Business Models, MMO Industry, News Items
The loss of players is coming primarily from the East, and Activision-Blizzard points to the rise of free-to-play games as the culprit. Chief Executive Bobby Kotick stated to investors, "It's important to note that the nature of online games has changed, and with the environment becoming far more competitive." So what's to be done? "To address this," he continued, "we're working to release new content more frequently to keep our players engaged longer and make it easier for lapsed players to come back into the game."




















