Sci-Fi, Aion, EVE Online, Lineage, Lineage 2, MMO Industry, Free-to-Play, The Secret World, Casual, Virtual Worlds, Interviews (Massively's), World of Tanks, TERA, Miscellaneous, PlanetSide 2, Age of Wushu
Even the non-gaming world is getting in on the fray. Back in November, researchers at the University at Buffalo School of Management published a study tracing the roots of player loyalties in a variety of MMO environments. The study outlined the mentalities of MMO gamers and the things that successfully encouraged them to keep coming back for more looting, more grinding, and more /hugging. Most importantly, the study declared that an MMO that increases loyalty by just 5% can increase profits by 25-95%.
We sat down with Dr. Lawrence Sanders, co-author of the study, to dive a little deeper into the researchers' methods, results, and plans for future MMO investigation.