"I can definitely say that WoW 3v3 Arena right now is kind of hard to watch, in the form that it is, and so there are things that we want to evaluate," she explained. "World of Warcraft was obviously created well before e-sports blew up to the way it is now. We knew there was a competitive element to World of Warcraft, and then it just kind of blew up from there.
Warlords of Draenor's upcoming spectator mode is intended to address the difficulty of following arena matches, but Blizzard isn't stopping there. Even raids might be worth watching, Phan says. "Ideas have been brought up like Battlegrounds. People enjoy watching live raids at BlizzCon. What makes something an e-sport really depends on what people want to see. We are taking a close look into how we can better support e-sports."