All right, that's the first thing everyone does: You have to make a character, but I was playing that to win, people.
Character creation in MMOs usually falls short of what's offered in games like The Sims and Saints Row IV. At the low end you have games like Final Fantasy XI (pick a race, pick a face, pick a hair color, am I seriously done now?), and at the high end you've got Champions Online or the dearly departed City of Heroes. WildStar does not hit the high end, but it does do some things pretty nicely, even if it also misses some opportunities.