We're right on the cusp of one big holiday or another. Festivus, I think? I don't really pay attention to the calendar. So we're going to take this opportunity to talk about something near and dear to our hearts that a lot of you don't even know exists because you aren't working here. It's the magical miracle known as the press embargo
Embargoes work something like this. Let's say that Bungie
is hard at work developing My Little Pony: Friendship is Magic Online
, and the company wants to reveal a new piece of information on August 9th. The company sends a lot of different press outlets a release with all
of the information on August 2nd, mentioning exactly when the embargo lifts. So on August 9th, everyone
can cover it at the same time!
It sounds like a great way to ensure that the press knows things in advance and that every big revelation is nicely coordinated across all media. In practice, though, it's something less than beneficial due to failures to communicate and the very nature of the beast. Giving more time between the information and release just means more space for things to go wrong.