Earlier this month, Blizzard
claimed that a "disproportionate" amount of its 800,000
lost World of Warcraft
subscribers were from the east. While that may be, China is doing quite well with the studio's games.
that Blizzard's partner in the region, NetEase
, posted a "modest rise" in both profit and revenue during the second quarter. The company reported revenue of $376.6M, a rise of 13% from last year. This financial summary includes NetEase's own titles along with World of Warcraft, StarCraft II
, and Hearthstone
was singled out as a "strong earner" due to its recent launch in the region.
Both Blizzard and NetEase are working to bring Diablo III
and Heroes of the Storm
to the country in the future.