In a recent thread on Reddit
's Elder Scrolls Online
subreddit, a user by the name of Nuclayer posted that he was curious about the approach ZeniMax
are taking for the paid promotion of the newly launched fantasy MMO. "Maybe I just missed all the stuff about it," the user says, "but from my personal perspective [it] feels like they really didn't put that much into letting us know about this game."
was mentioned in the post as a game that's doing marketing right, Carbine
's Jeremy Gaffney
jumped into the thread to offer his own opinion. "Elder Scrolls
is redonculously huge as a franchise," the WildStar
Exec Producer offers. "Skyrim sold, what, 16 million copies? So everyone knows about it in advance - check out the Facebook, TESO
has literally 10x the likes. So Zen can be much more broad in their marketing."
Gaffney goes on to explain quite candidly the marketing strategy for WildStar
and how his studio is probably spending way less than ZeniMax did on ESO
. He makes sure to give plenty of kudos to ZeniMax for what it's done so far with ESO.
Check out the whole thread for more from the fans of both games. Spoiler alert: It's actually a friendly Reddit thread.