The infamous marketing phenomenon known as the lockbox
has been the subject of much disdain
since F2P took over the MMO market because lockboxes are perceived by players to be an annoying lottery mechanic, but they don't seem to be going away. Studios like Cryptic
have gone on record as saying they're incredibly profitable
, and that means lots of players do buy them (or the keys to open them, as the case may be).
Or do they? The top-supplied item on the Guild Wars 2
auction house is the locked Black Lion Chest. As of this screencap last week, almost 7,000,000 lockboxes are sitting on the market unbought, waiting for someone with a purchased or looted key to come along and crack them open. Add to that number the 50 or so sitting idle in my bank! That's a lot of dropped lockboxes that failed to entice someone to whip out his wallet and pay for a key.
Are you among the resistant players, or do you play the MMO lockbox game?
Every morning, the Massively bloggers probe the minds of their readers with deep, thought-provoking questions about that most serious of topics: massively online gaming. We crave your opinions, so grab your caffeinated beverage of choice and chime in on today's Daily Grind!