GamesIndustry.biz has published an interesting think-piece
featuring SOE's Laralyn McWilliams
. McWilliams, former creative lead on Free Realms
, says that free-to-play firms relying heavily on metrics to define their development roadmap may come up short.
"There's no measuring spoon for love. You can't quantify it," McWilliams explained to a Casual Connect Europe audience. "Retention is not the same as happiness." She went to detail how metrics can contribute to an illusion of control and confidence on the part of developers when in reality, "the point is that it's a mix of logic and emotion that goes into our decisions as game designers. That's why we can never design by metrics."