Live-action trailers for MMOs (and games in general) are sort of hit and miss. On the one hand, a live-action video can be so over-stylized and vague that it leaves viewers saying, "Uh, what?" On the other hand, a well-made live-action advertisement has a way of drawing new interest toward a game and its world.
The ad accompanies BioWare's announcement that new players, active subscribers, and lapsed subscribers who reactivate between today and October 20th will receive a JA-3 Subversive Battle Droid Mini-Pet and a JA-3 Subversive Speeder. Additionally, the studio confirmed that Game Update 2.4, slated for October 1st, will include new 4v4 Warzone Arenas and PvP tweaks.