After taking its toys and going home in 2008
, Activision Blizzard
has kissed and made up with the Entertainment Software Association
as announced in a press release this morning.
The ESA is not only in charge of organizing E3
each year, but it's also seen as the political arm
of the gaming industry. This, along with the joining of Tencent
(owner of Riot Games
, Epic Games
, and the ZAM Network
), brings the ESA's membership to 37 companies.
Does this mean we'll see more of Blizzard's goodies at E3 while other large companies are skipping the industry expo? Could this be an act of desperation on the part of Activision Blizzard or the ESA? Let us know in the comments!
[Source: ESA press release]