Do you like eSports
? Blizzard Entertainment
clearly does, as the company has just purchased the technology and assets of IGN Pro League
. Several employees came along with the acquisition, including former IPL general manager David Ting. The hard assets will be used to promote various events centering around Blizzard's online games, while the staff members are joining Blizzard's internal eSports teams according to initial reports.
Needless to say, this marks the end of IPL's competitive gaming coverage, which has in the past included games such as League of Legends
and StarCraft II
. The brand does not go with these employees or assets, meaning that last weekend's $100,000 Shootmania
launch event was the final broadcast for the IPL. It remains to be seen what will be launched from the expanded Blizzard team, but representatives from the company were quite clear in stating that this is a move meant to promote the company's online and eSports presence