Wired has a new interview
with Electronic Arts
COO Peter Moore
that touches on just about every facet of the games industry.
The former Microsoft
exec talks at length about his Xbox days, Zynga
, mobile gaming, digital vs. retail, the PC renaissance and how it may affect both consoles and hand-held devices, and of course the impending free-to-play conversion for Star Wars: The Old Republic
"Price was always the issue," Moore says. Former customers often said "I just didn't want to pay $15 a month. I felt kind of locked in. I love the game, but I'm locked in, and for a lot of people 15 bucks a month is a lot of money."