global brand director Jim Butler
has some bad news for RIFT
fans hoping for a lifetime subscription option. "Nope; never. I was against the idea when we did it at Turbine
, and it won't happen on my watch here at Trion," Butler told A List Daily
. "Lifetime memberships are a great deal for consumers that plan to spend the next few years playing the game, and a financial disaster for subscription-only companies that have to continue paying for new feature development, salaries, server costs, marketing, etc."
RIFT's Storm Legion
expansion launches on November 13th.