World of Warcraft Mega Bloks commercial airs

Don't call them "LEGOs" or "Blocks," although we would forgive you if you did make one of these common mistakes when dealing with Mega Bloks. The definitely-not-LEGO toymaker is releasing a series of World of Warcraft sets and now has the commercial to prove it.

The 30-second spot shows the creation of Stormwind castle, one of the Horde zeppelins, and several action figures of WoW characters (including Arthas). Each has interchangable armor, which is right in step for what you'd expect from an MMO franchise.

Spare 30 seconds to watch it after the jump and decide if you're going to buy a few of these for... a lucky little boy or girl whom you might know.