Last week an investment firm concluded that World of Warcraft's
new Panda-flavored expansion was producing underwhelming sales numbers
This news was greeted by a collective W.T.F from everyone who has ever downloaded a game over the internet. Lazard Capital Markets estimated that Blizzard
moved a paltry (by Blizzard standards) 700,000 Mists of Pandaria
retail boxes. This week a separate team of analysts said, in effect, not so fast.
"We think recent reports of weak retail sales for Mists of Pandaria
may fail to reflect a channel shift toward a greater percentage of digital sales," Brean Murray, Carrett & Company
wrote in its report.
The firm went on to predict 4.5 million unit sales for Mists of Pandaria
in the third quarter despite competition from subscription-free titles including Guild Wars 2
. The company also estimates that WoW
subscribers will number between 9.1 and 9.8 million during the same time period.