There are two schools of thought when it comes to handling achievements in MMOs. The first is to keep it mostly private, the second is to herald it to the world entire. Private achievements are great ways to pat the player on the back while keeping him or her modest. Not everyone likes achievement spam, anyway.
Yet I've come to prefer games that do broadcast achievements guild-wide. Why? Because not all of us are so attention-seeking that we constantly write about what we're doing... but if the game's doing that for us, oh well. It's not me being egotistical, it's the game's doing. But if you happen to notice what I'm doing? So much the better.
I genuinely like seeing what my guildies are up to as well. It feels like we do come together for the typical "grats" after an achievement notice, or even the rare "holy crap, that's awesome!" for significant milestones. Of course, sometimes these games can get silly with the number of trivial achievements, so it can hurt the legitimacy of the real ones.
What do you think? Do you like having achievements broadcast guild-wide, or would you prefer it kept quiet (or even turned off)?
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