With DUST 514's
closed beta just around the corner and an anticipated 2012 release, folks are sure to be hearing more about the shooter that's a ground companion to EVE Online's
space game. And to help get the word out, CCP
has secured $20 million in funding in the form of convertible bonds raised from Icelandic institutional investors.
Chief Marketing Officer David Reid
noted funding will go toward marketing the game's launch. That doesn't mean players will see a one-time blitz of promotional advertising; Reid pointed out CCP is able to focus on a more long-term marketing campaign. The funds will also go toward preparing for an IPO. Although the company does not have immediate plans to go public, Reid states that the money allows the company to lay some of the preparatory groundwork so it would be ready if and when the time was right to actually go public.