Yesterday's bombshell from Star Wars: The Old Republic
has prompted the usual spirited debate among fans over the game: Is this a last gasp before it dies or a smart move in the current MMO marketplace? Wedbush Securities believes it's the latter
, with analyst Michael Pachter
stating that the news from Electronic Arts
is positive and that the change in business models should result in a significant profit for the game.
Pachter described Wedbush's reaction as "incorrigibly positive
," with specific emphasis on EA's digital catalogue and the free-to-play shift for Star Wars: The Old Republic
. According to his analysis, the change in business models will remove the most significant hurdles from potential players, leading to a net increase in revenue from the game. The market as a whole responded positively to the financial news, with EA's stock rising six percent as a result of the call. Pachter has previously been critical of the MMO market, having claimed in early July that subscriber numbers have peaked for the industry as a whole