latest website update says that "hundreds of thousands of players have already taken advantage" of its free character transfer service for Star Wars: The Old Republic
Apparently that's not enough, though, as the company is now incentivizing the process.
The firm is giving "all characters on qualifying servers (including all destination servers)" a Gannifari pet as well as 25 Black Hole Commendations with which to buy high-end gear. What's a qualifying server? You can find a full listing
as well as further promotional details on the official SWTOR