His 37th lesson is to create memorable moments. "It is impossible to make every adventure in your game memorable, exciting, and unique," Shwayder writes. "But you can create incredible moments for your players and purposefully distribute them throughout the experience so players experience highs as they play the game."
Shwayder also defends kill quests but says that they usually need context or a twist to keep them fresh and fun: "Kill quests get a bad rap, but there's nothing inherently wrong with them."
