Free-to-play is generating big bucks for Nexon
. Who knew, right? The Korean gaming giant's profitability is profiled in a brief blurb
at Gamasutra that focuses on Q1 2012 results.
Nexon exceeded its first-quarter performance projections on the strength of F2P growth in the Korean and Chinese gaming markets. These gains were "slightly offset by an underwhelming performance for its games [in] North America," which was blamed on "certain operational challenges."
Though Nexon's monthly active user count declined from 86.2 million to 82.8 million, its paying user rate increased (from 8.3 to 10.9 percent in year-over-year comparisons).