Yesterday we told you about Star Wars: The Old Republic's
official 1.3 million subscriber
headcount. Electronic Arts
has weighed in on the number, with CEO John Riccitello
stating that the game's player numbers are "very much in line with our original assumptions."
EA's Frank Gibeau
says that TOR's
400,000 subscriber drop from its February peak
is a result of casual players deciding not to renew after a billing cycle.
Eurogamer reports that TOR
falls within EA's top 10 most profitable franchises but comes up short of the Battlefield
, Medal of Honor
, The Sims
, and Madden
franchises. Riccitello also addressed TOR's
high profile in both fan and media circles. "So while I understand there's an enormous amount of interest, I don't know that it warrants as much as what we're seeing right now. But we love the franchise, we're going to grow the franchise," he explained.