Stop us if you've heard this one before. Expensive themepark MMO launches to critical and fan acclaim (minus a healthy contingent of naysayers, of course). A few months after launch, rumors of bleeding subscriptions abound, followed by analyst predictions of... well, business as usual.
reports on one such forecast for Star Wars: The Old Republic
by Cowen and Company
. Analyst Doug Creutz says that though TOR's
subs peaked at 1.7 million in February, he expects them to drop to around 1.25 million by March of 2013. The analysis is based on statistics gleaned from TorStatus.net
, which tracks daily users as opposed to sub numbers. Electronic Arts
' recent SWTOR
promotional blitz also factored into the report.
"While the game got off to a good start, the relatively light amount of end-game content does appear to be taking a toll," Creutz wrote.