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Reader Comments (81)

Posted: Apr 3rd 2012 6:03PM MMOaddict said

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They should just go F2P and get it over with.

Posted: Apr 3rd 2012 6:24PM edgecrusherO0 said

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@MMOaddict

First comment...wonderful. While I'd love for it to go F2P (then I'd have another game to play without paying for it), it has more than enough subscribers to keep it profitable. Ramping up their trial program isn't a sign of "failure", it's a sign that trial programs work and generate new subscribers. What a shock.
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Posted: Apr 3rd 2012 6:44PM Irem said

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@MMOaddict
Look, while I'm not a fan of TOR or anything, doing this kind of thing is just good marketing. RIFT does stuff like this and it's worked out really well for them. Hell, I'd venture to say that if more games in the past had done this kind of thing, they'd have better subscription numbers that might have -prevented- the need to go F2P.
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Posted: Apr 3rd 2012 6:59PM Gaugamela said

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@MMOaddict

No. Subscription games are also necessary in the MMO market.
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Posted: Apr 3rd 2012 10:09PM MMOaddict said

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@Gaugamela

But this game isn't worth the monthly sub. Maybe in a year or 2 of content updates and game mechanic changes, but right now its a one and done type of game, alt play is horribly tedious and boring and combat/enemy AI is abysmal.
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Posted: Apr 3rd 2012 10:11PM MMOaddict said

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@Irem

Rift didn't spend the money on their game that Bioware did though. For Rift to do it, it doesn't smack of desperation it smacks of a smart business move by a very small company surrounded by very large ones with lots of money. SWTOR doesn't have this excuse to fall back on at all.
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Posted: Apr 4th 2012 1:10AM Vagrant Zero said

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@MMOaddict So your argument is that is a big company isn't allowed to mimic the smart decisions of a smaller company.

Ya. That's just retarded. Stop talking now.
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Posted: Apr 4th 2012 2:19AM dudemanjac said

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@MMOaddict
Hundreds of thousands of ppl think it is still worth a sub. If I wasn't working my way through Mass Effect right now I would be playing it.
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Posted: Apr 4th 2012 8:28AM (Unverified) said

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@edgecrusherO0

Actually, it is. You don't go free-trial when people are throwing money at you. You go free trial when you can't get the brass out of thier pockets.
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Posted: Apr 4th 2012 8:33AM MMOaddict said

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@Vagrant Zero

Actually, I said they have no excuse for doing this. Never said anything about not being able to do it. And you call me retarded? Another personal attack because you have no ground to stand on in your argument if there even is one.
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Posted: Apr 4th 2012 8:36AM (Unverified) said

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@Vagrant Zero

Two things:

First, Rift made that description after their severs emptied. So if you're arguing that EA isn't doing the same while calling Trion's stratagy to populate their game 'good.' I don't see how you disassociate the cause from the effect and act as if it's not a red-flag.

MMO's, when their subs start dropping and they can't get people in through advertising go to 'free trials.' Even WoW is doing it because of sub losses. To pretend otherwise is just plain silly.

Second, EA has a $750 million advertising and marketing budget. Most of which they spend on AAA titles like BF3, SWTOR, ME3... Those campaigns run about $50 million each.

EA's campaign is not working and the game keeps dropping like crazy in sales. Despite the money thrown at it. For the month of March, the sales were just 80,000 units. That's spectacularly bad...

So, they're desperately trying the free trials. Trying something, anything, to get some numbers so they don't get fired.
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Posted: Apr 4th 2012 10:03AM (Unverified) said

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@dudemanjac That's funny.

Because even this line is in the article here:

"The galaxy can be a big, cold, and lonely place, and BioWare knows it. "

Lol
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Posted: Apr 4th 2012 10:16AM (Unverified) said

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@(Unverified)

WoW was giving away free 10-day trials for years, waay before their subscriptions started dropping. Giving away free trials has nothing to do with losing subs.
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Posted: Apr 4th 2012 10:48AM (Unverified) said

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@Irem

Right, RIFT got tons of new players 6 months into the game's release by doing this as well. Every game should do it because there are people who will play the game after it's been released since lots of bugs and game play mechanics get some polish after.
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Posted: Apr 3rd 2012 6:04PM Alph said

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inb4 game dieing?

Posted: Apr 3rd 2012 6:20PM edgecrusherO0 said

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@Alph

Beat me to it >.
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Posted: Apr 4th 2012 12:57AM Alph said

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@Alph
ouch, looks like the SWTOR haters don't like getting beaten to the punch by a non-hater

:J
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Posted: Apr 3rd 2012 6:07PM Blay said

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I actually think this is a good move whether it is just to get more people in or to try and keep the current people playing. Most MMOs tend to not offer free trials/weekends or decent recruitment programs until they are already bleeding a massive amount of subs.

Might totally be the case here but if it isn't it is great to see a MMO try to bring in new people/keep players playing this early after release. Either reason I think these and the free weekends are great for both retention and recruitment.

Posted: Apr 3rd 2012 6:11PM (Unverified) said

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Now SWToR's has a free level limited trial similar to WoW's limited level free trial. This will let some new people try out the game until Mists arrives.

Posted: Apr 3rd 2012 6:11PM Quarlo said

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I'm the last (ok second to last) to say that a game seems desperate with its 3rd trial period in a month, but the game seems a little derperate.

I'd post something about this in the SWTOR forums but I'm currently banned because I had the gall to call out the moderators for closing threads and proving links to other threads for 'further discussion' that have been closed for months.

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