As corporate re-brandings go, this one isn't as wince-inducingly awful as something like, say, the Syfy Channel. Still, Sony Online Entertainment's
Fan Faire had a nice ring to it, but now we're obliged to refer to the company's annual fan convention as SOE Live.
Senior marketing VP Laura Naviaux
says the change is due to SOE's MMO diversification. While the company is still known for its EverQuest
and EverQuest II
flagships, it's also put considerable time and effort into DC Universe Online
and PlanetSide 2
, neither of which conjures images of ye olde renaissance faire.
This year's SOE Live will happen at Bally's in Las Vegas from October 18th through the 21st. Naviaux says that SOE die-hards can relax, since the event will be the same Fan Faire they've been enjoying for years despite the name change. "Previous event attendees can rest assured that we are not removing any of our established activities in order to accommodate the new players; rather, they can expect even more to make this the ultimate SOE fan experience," she said.
[Source: SOE press release]