World of Warcraft
may be bleeding subs in America thanks to newer competition
, but don't tell that to Chinese publisher NetEase
. The firm just renewed its licensing deal with Blizzard
, which will cover localization and operation considers through 2015.
NetEase operates WoW
in mainland China (and has since 2009); it also handles Warcraft III
, Starcraft II
, and Battle.net distribution duties. GamesIndustry.biz
notes that the deal was consumated "just ahead of the launch of the fourth WoW
expansion, Mists of Pandaria
, which is widely regarded as being designed with the Chinese market in mind."