Some may be surprised to hear that ArenaNet will be offering official forums for GW2. Some may be even more surprised to hear that the studio will not be offering "traditional fansite support." But don't panic! This isn't the death of community, it's the evolution thereof. ArenaNet realizes that "gaming and community management have evolved over the last six years," so the studio plans to change right along with it. When you consider the fact that the GW2 community spans multiple separate communities, such as fansites, forums, social networking sites, and outlandishly fabulous sites such as Massively itself, it should come as no surprise that the studio is aiming to bring these players together. The final goal, according to the blog, "is to create an environment that is respectful, welcoming, inclusive, and friendly."
We're sure more details on the studio's community plan will be unearthed as the game approaches launch, but until then, ArenaNet is asking the community to be proactive by bringing community projects to its attention so that the studio can "[highlight] them for the broader community." So get to work, Guild Wars fans, and help to build a community that makes ANet proud.