What ideas? Glad you asked. Bartlett wants to create an MMO where each server is its own unique world. For example, Bartlett says that "one will be a mostly water and all avatars will have underwater breathing. Another will be a volcanic world and your avatar will have a high resistance to fire." Players would be able to travel between servers in order to tackle "universal quests" and to participate in PvP.
The goals are lofty, but one question remains: Why would a multi-millionaire take his ideas to Kickstarter? In short, he wants to gauge interest before he commits to the huge investment of time and money that is the development of an MMO. So far, he says, he has gotten "tons of positive feedback as well as negative." One way or another, it should be interesting to see how this one pans out.