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Reader Comments (116)

Posted: Feb 29th 2012 1:20PM Saecred said

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This is because they are already preparing for GW2 launch - they know it will kill WoW.

Posted: Feb 29th 2012 1:29PM Heathengamer said

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@Saecred

GW2 alone? No. Dont take that as me saying GW2 wont hold up, that would be stupid considering how many alone in such a short have signed up for beta.

However with the massive spread of other mmo's, both lauch of new and older moving f2p, people are seeing that WoW is just another fish in a growing ocean. On the side of that, Blizzard keeps pushing back one of its biggest and most loved franchise; Diablo (3). On top of that they have asked people to lower expectations, they say because they cant please everyone, but no gaming company who wants to sell will ask that.

Ill will say that no one game is or was a wow killer, it was many coming out, and the fact that WoW really isnt introducing much new, just polishing old. It caught up to them and we are going to see its decline sharply, soon.
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Posted: Feb 29th 2012 1:35PM Irem said

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@Saecred
That's ridiculous.
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Posted: Feb 29th 2012 1:50PM TheJackman said

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@Saecred after all this years you guys still not get it..... There is no killing WoW ... some people will jump on the GW2 and play it a bit start missing WoW and jump back on the Blizz train... :)

It does not matter that GW2 is a 100 times better people not care they do not want change they really just want the exact same...
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Posted: Feb 29th 2012 2:05PM fallwind said

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@Saecred

yes, preemptive layoffs in the middle of a production push.... are you high?
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Posted: Feb 29th 2012 2:31PM (Unverified) said

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@Heathengamer
Actually there is one game that is a WoW killer.

That game is WoW itself.

The more WoW has gotten away from telling the Warcraft story and pushes it's core fan base away, the more the game is just declining. They never increased subs the moment they started trying to appeal to Angry Bird/Farmville casuals.
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Posted: Feb 29th 2012 2:36PM Heathengamer said

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@(Unverified)

Ill give you that, I think you more completed my point, but you are 100% correct.
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Posted: Feb 29th 2012 3:12PM DarkWalker said

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@fallwind

I believe preemptive layoff can actually happen if the company expects redundancies to increase in the short term.

This might even be part of the picture here - Blizzard is most likely already with heavy redundancies due to the Activision merge and the 15% drop in WoW's player base last year, and if they expect player activity - and, thus, the volume of non-developer work - to trend down in the coming months, the way it happens in every pre-expansion lull, they might do a bit of preemptive layoffs together with removing the current redundancies.

I don't think there's any of that related to GW2, though.

BTW, Blizzard launched WoW in Brazil, and is planning to launch it in Italy. With local support. Which means a number of support positions that dealt with players from those countries that were already playing are now redundant as Blizzard hires support people that speak the local languages.
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Posted: Feb 29th 2012 4:17PM fallwind said

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@DarkWalker

you... don't work in game development do you?

Running up to a release, ALL content development goes into overdrive. They don't call it "crunch time" for nothing. It is the time you want all your hands on deck, ALL of them... art, coders, systems, QA, writers. Companies usually hire more staff in this time if they are able. You don't fire people because some of them may become less necessary later on.

If you have dead weight after launch, you prune then... "preemptive layoffs" in the middle of crunch time is the most silly idea I've heard all day (and it took a few moments to think of a way to say "silly" that wouldn't get picked up by the censors)
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Posted: Feb 29th 2012 4:22PM (Unverified) said

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@TheJackman No we don't ... we want the new and better!!! After I left WOW, I never came back and don't plan on it. Wow is just past its prime.
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Posted: Feb 29th 2012 4:30PM (Unverified) said

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@DarkWalker
The merger happened in summer of 2008. That was nearly FOUR YEARS ago. While you are right that redundant positions tend to be consolidated and layoffs occur post merger, this would have happened LONG ago, not now.
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Posted: Feb 29th 2012 6:21PM Malvious said

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@Saecred lal muppet
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Posted: Feb 29th 2012 6:59PM smartstep said

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@Malvious

Reason is simple.

Loss of clients = loss of revenue.

Loss of revenue = lesser profits.

Lesser profits = investors & managment angry.

Fix?

Cut down costs.

Fire people , put their work on those that were not fired and outsource rest of work if you really have no choice.

Profits margins saved so high managment can have their quarterly / yearly bonus , and so do managment of financial insitutions that invested in Acti-Blizz stock.


Acrtivision-Blizzard is following same corporate rules ,drill and patterns as any other corporation.
Investors does not care if Acti-Blizz is producing nails, airplanes or games.

Every firm that is public & owned by big corp end up that way.
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Posted: Feb 29th 2012 8:36PM Amlin said

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@Saecred

I like gw2 as well but it's attitudes like this that give its fans a bad rep.
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Posted: Feb 29th 2012 8:42PM (Unverified) said

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@Amlin
Who said it was a GW2 fan? I do not play SWTOR, but I have eyes, I can see Blizzard has released content and made announcements to coincide with things that SW did. I fully expect them to do the same with GW2.

In fact, Blizzard more than anyone knows how likely GW2 is going to be because most of GW's devs worked for Blizzard a few years ago.
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Posted: Mar 1st 2012 2:32AM (Unverified) said

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@smartstep

I think you are somewhat misinformed.
As a counter argument to your assumption I'll point to this article here:

http://massively.joystiq.com/2011/11/08/activision-blizzard-loses-1-1-million-wow-players-triples-profi/

The following article might be interesting as it shows what could be considered a trend for WoW:

http://massively.joystiq.com/2011/05/09/activision-blizzard-posts-record-profits-with-a-large-share-fro/

Assuming you don't feel like reading the articles here's the summary: Wow has lost subs (so your Number 1 is correct), however WoW has trippled in Profit (so your Number 2 is incorrect). Since number 3 follows on directly from Number 2 it's a fair statement to say that you're wrong. But hey the newest article is like 4 months old so maybe in that time WoW went from 3x Normal profit to lose (but it's somewhat unlikely).

I do however fundamental agree with you in that Blizzard is trying to increase profits but not because they experienced any sort of dip in profits.

This quote from the above article might be illuminating enough: "made large investments in our infrastructure in order to better serve our global community". From what I can tell they simply decided to cut some of the fat, most likely from their community service departments.
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Posted: Mar 1st 2012 3:15AM (Unverified) said

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@(Unverified)
Actually Smartstep is right. If you read further into the posts, you will see an article I linked to where Activision Blizzard says the expect earnings of just 3 cents per share during this current quarter versus original forecasts of 15 cents per share. That's only 1/5th. That's bad news.
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Posted: Mar 6th 2012 5:02AM (Unverified) said

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@smartstep

Thank you.

Someone that actually understands how these corporations work.

I find it very shocking that some of the users here rationalize Blizzard firing people as another game "killing their game". It's more about the people at top who don't want to lose their big checks so they cut employees even if it makes it harder for the the ones still working aka slaves.

I know this and saw this first hand when I worked at Target. They fired tons of night staff (and me later on, they didn't even give me a reason as to why but thats how non Union jobs work). And usually the ones that stay are the ones who are the brown nosers.

It's not that they "HAVE" to fire them in most cases. It's the bosses not wanting to lose a dime off their bank accounts. People don't seem to think "greed" is real and believe these people who own multi billion dollar companys think the way we do. They didn't get to where they are by being nice, I'll say that much.

It's not all about your favorite video games success. Your favorite video game publishers will fire half their staff too and actually...they are firing staff right now, they just don't post about it unless it's in mass waves like this.
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Posted: Feb 29th 2012 1:22PM (Unverified) said

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Holy guacamole! It's begun!

Posted: Feb 29th 2012 1:22PM Lethality said

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I have been wondering if a slip of nearly 2m subscribers from WoW would force the bean counters to take a look at things, and sure enough. When there's more than enough cash to go around inefficiencies are overlooked...

Selfishly, I just hope this can be done without affecting quantity or volume. I would feel better if he came out and said "we've also reassigned many folks to our highest priority project - Titan". Nary a mention of it makes me wonder...

Should be interesting to see the community response over the next few days... the ones drawing conclusions, etc.

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