Thanks to our sister blog WoW Insider, we've got the scoop on today's Activision-Blizzard investor call. The results? Turns out World of Warcraft isn't dying, but it's certainly seen better days in its record-breaking run. Blizzard's flagship MMO now boasts "only" 10.2 million subscribers worldwide (10.3 million were reported during the call in November). The company believes the success of the 4.3 patch contributed to subscriber retention, as did the success of the annual pass; in fact, a million players took Blizzard up on a deal to purchase a year's worth of WoW in return for a free copy of Diablo III.
Blizzard also confirmed plans to launch at least two titles this year, including Diablo III in Q2. Mists of Pandaria, WoW's much-maligned upcoming expansion, might be the other, though Titan, Blizzard DOTA, and a new StarCraft II campaign are also in the works. The company's expected revenue for 2012 is $4.5 billion US.
Reader Comments (165)
Posted: Feb 9th 2012 5:05PM GreatWolfFenris said
ONLY 10.2 million subscribers. My god...Azeroth must be a ghost town.
Posted: Feb 9th 2012 5:16PM axler said
@GreatWolfFenris
The subscription numbers are irrelevant in that regard. If that is what you are interested in then check how many players a game can manage on one server. Wow has very low numbers of players per server cause they have a lot of people.
I don't know which game happens to have the most people on one server but I would guess its eve seeing how they only run one server.
Reply
The subscription numbers are irrelevant in that regard. If that is what you are interested in then check how many players a game can manage on one server. Wow has very low numbers of players per server cause they have a lot of people.
I don't know which game happens to have the most people on one server but I would guess its eve seeing how they only run one server.
Posted: Feb 9th 2012 7:15PM Wild Colors said
@GreatWolfFenris
Seriously. At this rate, it will be down to "just" 5 million people by....*does a little math*....2025!
Hopefully they'll have done a graphical update by then.
Reply
Seriously. At this rate, it will be down to "just" 5 million people by....*does a little math*....2025!
Hopefully they'll have done a graphical update by then.
Posted: Feb 9th 2012 7:42PM (Unverified) said
@GreatWolfFenris
Nothing to see here people, keep moving >.>
Reply
Nothing to see here people, keep moving >.>
Posted: Feb 10th 2012 5:04AM (Unverified) said
@oddshrub
No they didn't. They were down for 3 months due to the transition between The9 and Netease, but they have been running ever since.
They even released Wrath late summer of 2010 in China, and Cataclysm about 6 months later. Better check your facts before you say something like that.
Reply
No they didn't. They were down for 3 months due to the transition between The9 and Netease, but they have been running ever since.
They even released Wrath late summer of 2010 in China, and Cataclysm about 6 months later. Better check your facts before you say something like that.
Posted: Feb 10th 2012 4:08PM (Unverified) said
@Luluna
You do realize WoW is in fact in China right? Traditionally a little more than half of all WoW subs have been in Asia with China accounting for a full third of all WoW subs.
There was even the controversy where the Chinese government would not allow Wrath to be released there over the depictions of the undead. Blizzard had to make major changes and Wrath wasn't released in China until September of 2010. They had been on BC for over 3 1/2 years.
Reply
You do realize WoW is in fact in China right? Traditionally a little more than half of all WoW subs have been in Asia with China accounting for a full third of all WoW subs.
There was even the controversy where the Chinese government would not allow Wrath to be released there over the depictions of the undead. Blizzard had to make major changes and Wrath wasn't released in China until September of 2010. They had been on BC for over 3 1/2 years.
Posted: Feb 13th 2012 9:01AM kalipou134 said
Curious to see how much of that 10mil is from china
Reply
Posted: Feb 14th 2012 10:56PM (Unverified) said
@GreatWolfFenris I agree with other posters that the "only" 10.2 million number is misleading. Probably about 60% of the subs are in Asia, though that number was from way back in 2008. Blizzard is going to have to start considering merging servers soon. The Finder and Cross-Server Battleground queue aren't affected but if you want to do any normal questing that's going to become an issue.
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Posted: Feb 9th 2012 5:05PM (Unverified) said
Not surprising. Been a while since the last expansion. There are new games to try. Im sure quite a few will come back w/ the Pandas.
Posted: Feb 9th 2012 7:13PM (Unverified) said
@(Unverified)
Why do you think so? Wrath added no new subscribers and Cataclysm cost subscribers. So 2 out of 3 expansions, the last 2, brought in no new net subscriptions.
Reply
Why do you think so? Wrath added no new subscribers and Cataclysm cost subscribers. So 2 out of 3 expansions, the last 2, brought in no new net subscriptions.
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